Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Zara)
Zara has found itself in deep waters after the brand released a new ad campaign showing its newest collection. However, as the images from the ad campaign made their way on social media, it sparked a lot of anger and criticism as many pointed out how the images were similar to the pictures of the Hamas-Israel conflict.
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The new Zara ad features the model Kristen McMenamy carrying a mannequin covered in white cloth, and many are drawing a resemblance between this image to the images of the dead bodies in Israel and Palestine.
Other images of the ad campaign also showed the model being inside a wooden box.
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While the Zara ad particularly promotes the jacket worn by Kristen, social media users compared her standing in the wooden box to the many coffin pictures floating on social media.
As the images went viral on the internet, it sparked a lot of backlash. Many also stated how the ad campaign shows the plywood boards arranged in the shape of a map similar to Palestine's.
Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)
As the calls for a boycott erupted on social media, Zara deleted its post. However, the brand has not issued any statement at the moment.
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Social media users call for a boycott as many draw resemblance between new Zara ad and pictures of the Israel-Hamas conflict
As the pictures of the aftermath of the Hamas-Israel conflict continue to flood social media, the netizens also strumbled upon the new ad campaign of the brand. It shows the model carrying mannequins in white clothes, and her being in a coffin-line wooden box.
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While Zara has not confirmed if the brand wanted to give out a message, or if it was a mere coincidence, netizens seem to be infuriated as many drew out the resemblance.
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As a Twitter user, @AbuHafsah1, posted a side-by-side image of a Israel-Hamas conflict sufferer along with the Zara ad to compare the two, here is how the social media users reacted:
Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)Social media users bash the brand as many drew its resemblance to the pictures of the Israel-Hamas conflict. (Image via Twitter)
While the brand stated that the purpose of the ad was to show the jacket and popularize it, the calls for boycott are taking over social media, as internet users continue to bash the brand.
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About the author
Srishti Marwah
Srishti is a celebrity trends writer at SK POP holding a Bachelor's degree in Journalism. She has always been passionate about writing and has 7 years of experience in the field, having previously worked at Catch News and News18 India.
She believes it is crucial to conduct in-depth research on any topic she covers, and aims to write authentic and error-free content. She also ensures she eliminates any information that is not verified to provide readers with top-notch and accurate articles.
Srishti admires Beyoncé for her vocal skills and also appreciates the kindness with which she treats her fans. She also thinks it is commendable that the artist is involved in social work and prioritizes giving back to the community.
FRIENDS has been her favorite series since she was in school, so she would love to be part of the iconic sitcom if she could lay hands on a time machine, and interact with the lead stars if she could.
When Srishti is not busy reading and writing about the latest developments in the industry, she enjoys playing badminton, swimming, and painting.