Barbie: "So creepy & dope at the same time" - Viral Barbie Dubai advertisement takes the internet by a storm

A CGI video of a giant Barbie doll almost the size of Dubai’s Burj Khalifa has gone viral. In the video, the iconic Mattel doll can be seen clad in her strapless zebra-striped swimsuit while she steps out of her hot pink Mattel packaging, standing tall next to the Burj, the world’s tallest building. She also sports a pair of black heels and cat-eye sunglasses.

This CGI artwork was created by KSA- and UAE-based social media and creative content agency Eye Studio. The short clip can be interpreted as a mega-sized doll ready to take on Dubai.

Eye Studio posted the video on their official Instagram page on July 21, addressing the doll in the caption and asking her if she was looking for Ken. The post garnered over 186K likes. It was later reposted by Haper’s Bazaar Arabia on July 25.

The viral, larger-than-life-sized Barbie has since taken the internet by storm. While some have been in awe of the unexpected gigantic beauty, others have labeled the clip as a little terrifying.

The video was also shared on other platforms, including Twitter. One user, @witnesshiyka, wrote that the video was simultaneously creepy and dope.

Netizens react to viral CGI advertisement of the iconic Mattel doll. (Image via Twitter/@witnesshiyka)

Internet reacts to Burj Khalifa-sized Barbie CGI video

Netizens had an array of different reactions to the viral Dubai Barbie video. Several people noted that in this particular CGI effect, the doll looked more like Taylor Swift. Some praised the marketing team for promoting the film in such an intriguingly creative manner.

A few others might have confused the CGI with a larger-than-life-sized doll standing next to the Burj and wrote that this kind of extravagance can only be seen in Dubai. Some people seemed to have been irritated by all the hype about Barbie and expressed the same.

Netizens react to viral CGI advertisement of the iconic Mattel doll. (Image via Instagram/@eyestudioae)

A few days ago, Future Bedouin, another UAE-based AI artist, shared a series of AI-generated images related to Barbie on Instagram. The photos depict the Burj Khalifa decked out in pink balloons from the inside out. The artwork also included men and women dressed in elegant outfits as if they were attending a huge event.

Though Greta Gerwig’s film was officially released worldwide on July 21, the release date of the long-awaited blockbuster has been pushed back to August 31 in the UAE.

About the author

Amrita is a trends writer at SK POP. She completed her post-graduation in English Language and Literature and has a rich writing experience in covering diverse topics such as blockchain technology, product reviews, travel guides, subtitles, and pop culture. However, her personal interest has always been in popular culture, which has aided her with injecting fresh insights to her stories.

Amrita emphasizes familiarizing herself with the topic at hand before approaching it solely from a writer’s perspective. She usually takes the longer route in sifting through all available information online, and makes use of primary sources and verified/official social media handles to check for consistency in details.

In case of discrepancies, she delves deeper into the primary and secondary sources for clarification, choosing to let go of a detail in case its accuracy cannot be established. She supports this approach by centering objectivity in her reportage, keeping her tone neutral at all times.

When not obsessing over a particular detail in her report, Amrita can be found reading fiction or exploring new shows or movies.

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Edited by Dev Sharma