"Tearing up": Amazon old lady sledding commercial wins hearts online, leaves scores of viewers emotional

Called “Joy Ride,” Amazon has released a new Christmas ad campaign showing three elderly women reliving their youth and “expressing joy, regardless of age.” The one-minute advertisement has left the netizens in love with the idea, as it celebrates friendship.

The Amazon advertisement starts with three women sitting and just watching some youngsters on sledges. Just then, one of the three women decides to join the fun as she is seen ordering the sledging cushion from Amazon. She then motivates her other two friends to do the same, and the trio joins the youngsters for sledging the next day.

As they sledge down the snowy hill, they are reminded of their childhood, and that is what has left netizens teary-eyed. As the video went viral, and left the netizens all emotional, one social media user commented:

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

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"Had me crying": Social media users left emotional as Amazon released its new Christmas advertisement

As the Amazon advertisement went viral, many users took to social media to express themselves:

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

Social media users go gaga over the new advertisement showing three elderly women sledging on a snowy hill. (Image via Twitter)

The popularity of the Amazon advertisement also garnered a response from the company’s VP Global COO, Jo Shoesmith, who said:

“This year’s Christmas campaign is inspired by our Amazon customers and their thoughtful ideas and traditions. The stories we tell serve as a reminder that sometimes the joy you receive from doing something special, for those you love, can uplift us all at this time of year. We also wanted to give these wonderful women the chance to celebrate the different facets of themselves and how they express joy, regardless of their age.”

The brand also claimed that the Amazon ad aims to showcase how the company can make holidays more joyful because of its one-click user interface, fast shipping, and many more features.