Miller Lite faces the ire of internet users for "woke" advertisement (image via Getty Images)
Right-wing conservatives are unhappy with Miller Lite's recent advertisement campaign that was released in March 2023, with a pro-women theme. The ad celebrates Women's History Month and features comedian Ilana Glazer criticizing beer commercials using bikini-clad women to sell their products.
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The comedian called for a change across the brewing industry, as the company pledged to turn its past "s*xist advertisement" into fertilizer. Ilana can be heard saying:
"Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis... Wow. Look at this sh*t! Wild!"
She continued to explain the role women played historically in brewing and expressed her disgust at the way women are objectified in modern beer commercials.
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As part of the campaign, titled "Bad $#!T to Good $#!T," Miller Lite's parent, the Molson Coors brand, brought old marketing and promotional materials so as to convert them into compost to make fertilizer. This could then be sent to women hop farmers who would, in turn, send the produce to 200 women brewers.
According to Marketing Dive, the company pledged to donate over five times the amount it spent on the project to Pink Boots Society, a nonprofit focusing on women in the brewing industry.
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Fueling off of the recent BudLight controversy, internet users called for boycotting Miller Lite as well.
A comment reacting to the news (Image via Twitter/ @piv4law)
"Who is running these companies?!": Twitterati critical of Miller Lite ad campaign, call to boycott Brans
As the news of Miller Lite's March commercial spread, internet users were quick to share their disappointment in the "woke" ad. Many demanded that beer companies sell their products to them without giving a lecture on "gender studies." Others stated that they should stop trying to "reinvent" their target audience.
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Just a month before the Miller Lite controversy, right-wingers boycotted BudLight for having a similar "woke-themed" campaign. The brand hired Dylan Mulvaney, a trans influencer and activist, to market the brand. Following the boycott, BudLight faced a massive loss and many of its warehouses were sent bomb threats.
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Miller Lite is yet to release a statement following the social media outcry.
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About the author
Nirali Sheth
Nirali has been a popular culture writer at Sportskeeda for the past 1.5 years, covering celebrity/influencer trends and profile/histories, political news, crime reports, and lifestyle. She completed her Bachelor's in Architecture from University of Mumbai and Masters in Heritage Conservation from University of Southern California. Professionally, Nirali has a strong 7.5-year experience working as an architect, an Assistant Archivist and a Digital Archivist across three companies.
Nirali’s educational qualifications and unique career trajectory put great emphasis on research and writing, which along with her personal interest in popular culture, led her to the current role at Sportskeeda. Her specialties are researching histories, crime stories, and developing general knowledge pieces.
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Nirali’s favorite celebrities are Mark Ruffalo and Dolly Parton, and she admires them for their support of humanity and advocacy for what is right. An avid reader, Nirali can be found nose-deep in a new book when she is away from her keyboard. Nirali also loves to illustrate in her free time.