Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Bud Light)
After being in the news for a while now, Bud Light is now all set to make an exit from Costco, which has marked the infamous beer brand as a “star of death.” Marked with an asterisk, the “star of death” at Costco means that the retailer no longer plans to restock the product.
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This specifically implies that many Costco stores will now stop selling the beer after it gets sold out from their stores.
Costco has not released an official statement about it and hasn’t stated its reasons for doing so. However, social media users are speculating that most of it is due to the backlash Bud Light has been facing due to the Dylan Mulvaney collaboration, which took place in April this year.
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Due to the collaboration with the trans influencer, Bud Light’s sales came down significantly, as calls for boycott grew stronger.
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Social media users are now sharing pictures of the asterisk next to Bud Light at various Costco stores and reacting to the news of the beer brand being pulled down.
Costco marking Bud Light as the star of death sparks heated debate on social media
As netizens shared pictures of the price tag of the beer with the asterisk at various Costco locations, many were surprised, while others celebrated.
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As @s_h_a_r_k_e_y, a Twitter user, shared the images, here is how social media users reacted:
Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)Social media users shared reactions after Costco seemingly pulls the controversial Beer brand from shelves: Netizens' reactions explored. (Image via Twitter)
At the moment, neither Costco nor Anheuser Busch has responded to the news. Hence, nothing can be said for sure unless the brands confirm the same.
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About the author
Srishti Marwah
Srishti is a celebrity trends writer at SK POP holding a Bachelor's degree in Journalism. She has always been passionate about writing and has 7 years of experience in the field, having previously worked at Catch News and News18 India.
She believes it is crucial to conduct in-depth research on any topic she covers, and aims to write authentic and error-free content. She also ensures she eliminates any information that is not verified to provide readers with top-notch and accurate articles.
Srishti admires Beyoncé for her vocal skills and also appreciates the kindness with which she treats her fans. She also thinks it is commendable that the artist is involved in social work and prioritizes giving back to the community.
FRIENDS has been her favorite series since she was in school, so she would love to be part of the iconic sitcom if she could lay hands on a time machine, and interact with the lead stars if she could.
When Srishti is not busy reading and writing about the latest developments in the industry, she enjoys playing badminton, swimming, and painting.