After being in the news for a while now, Bud Light is now all set to make an exit from Costco, which has marked the infamous beer brand as a “star of death.” Marked with an asterisk, the “star of death” at Costco means that the retailer no longer plans to restock the product.
This specifically implies that many Costco stores will now stop selling the beer after it gets sold out from their stores.
Costco has not released an official statement about it and hasn’t stated its reasons for doing so. However, social media users are speculating that most of it is due to the backlash Bud Light has been facing due to the Dylan Mulvaney collaboration, which took place in April this year.
Due to the collaboration with the trans influencer, Bud Light’s sales came down significantly, as calls for boycott grew stronger.
Social media users are now sharing pictures of the asterisk next to Bud Light at various Costco stores and reacting to the news of the beer brand being pulled down.
Costco marking Bud Light as the star of death sparks heated debate on social media
As netizens shared pictures of the price tag of the beer with the asterisk at various Costco locations, many were surprised, while others celebrated.
As @s_h_a_r_k_e_y, a Twitter user, shared the images, here is how social media users reacted:
At the moment, neither Costco nor Anheuser Busch has responded to the news. Hence, nothing can be said for sure unless the brands confirm the same.