'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
Tralalero Tralala is TikTok's latest viral brain rot meme. In the meme, an AI-generated shark wearing Nike shoes can be seen singing in a robotic Italian voice, chanting,
"Trallallero Trallalla, porco dio e porco Allah. Ero con il mio fottuto figlio merdardo a giocare a Fortnite, quando a un punto arriva mia nonna, Ornella Leccacappella, a avvisarci che quello stronzo di Burger ci aveva invitato a cena per mangiare un purè di cazzi."
According to Know Your Meme, the Italian chanting is about a grandma interrupting someone's Fortnite session. TikToker @eZburger401, who is now banned from the platform, made the audio. It went viral when TikToker @andy.promaxo reuploaded it with a video of a toy. It garnered more than 5 million views. The English translation of the audio is,
"Trallallero Trallalla, goddamn god and goddamn Allah. I was with my f**king sh*tty son playing Fortnite, when at one point my grandmother, Ornella Leccacappella, arrives to warn us that that b*stard Burger had invited us to dinner to eat a puree of d**ks."
More details on brain rot content like Tralalero Tralala
Oxford University Press chose "brain rot" as the 2024 Oxford Word of the Year after 37,000 voters selected it. According to BBC's report dated December 2, 2024, Henry David Thoreau first used the term in his book Walden in 1854. He criticized society's intellectual decline, saying that brain rot is more prevalent and fatal. He wrote,
"While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?"
The brain rot memes like Tralalero Tralala, however, are widely acknowledged to be low-quality and low-value content on social media. Psychologist and Oxford University Professor Andrew Przybylski told the media outlet that the term describes people's dissatisfaction with social media apps, and it helps to cover up anxieties.
"There's no evidence of brain rot actually being a thing. Instead it describes our dissatisfaction with the online world, and it's a word that we can use to bundle our anxieties that we have around social media," he said.
Michael Rich, a pediatrician and founder of the Digital Wellness Lab at Boston Children’s Hospital, told The New York Times that people who consume brain-rot content like Tralalero Tralala or play games for hours have potentially underlying issues like Attention deficit hyperactivity disorder (ADHD).
Dr. Rich stated that these kids can't keep up with society, and that's why they indulge heavily in games or internet culture.
"The internet and gaming is being used by kids who have ADHD, for example, who spent their day in school, feeling like they can't keep up, they can't follow what's going on, not just in the classroom, but even in the playground. They come home, and they sit down in front of World of Warcraft or Call of Duty or Fortnite, and they're really good at it," he said.
As of now, Tralalero Tralala is slowly becoming one of the most popular brain-rot memes on TikTok and Instagram.
