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Tony Butler, widely regarded as the inventor of the radio football phone-in in England, died on July 14, aged 88. Although the cause of his death has not yet been disclosed, a report from Fresherslive on July 15 indicates that he died peacefully while sleeping.
Tony Butler was a former BBC WM presenter known for his candid and direct style. He aired local BBC radio programming in Birmingham. It also included the BBC Radio WM breakfast show.
The news was initially revealed by BBC Midlands Today. They stated on their Twitter account:
“We have some sad news to bring you. Former BBC WM presenter Tony Butler, the pioneer of the football phone-in, has died at the age of 88. Our thoughts are with his family, friends and former colleagues at @bbcwm.”
Tony Butler was a celebrated sports broadcaster
Tony Butler, who was born on May 15, 1935, began his journalism career with local journals in Birmingham. At 16, he joined the Birmingham Post and Mail newspaper organization as a trainee reporter. He later completed his national service before working for the Daily Telegraph.
In the 1960s, he began contributing to BBC national and regional radio. In the 1970s, he began working at BBC Radio Birmingham. He was employed as the first sports editor at Birmingham's new independent content in 1974.
Butler eventually began offering sports fans the option to call into his shows with their comments on their teams' performances. It happened after he returned from a tour of radio stations in Canada and the United States. This way, he gave birth to the concept of the "football phone-in."
In addition, the Sony Pictures Network honored him with a Lifetime Achievement Award in 2007 for his contributions to the industry.
Butler was widely recognized as the man who transformed radio sports broadcasting. Listeners adored the broadcaster for his unique style of presentation and his catchphrase, "On yer bike." He also hosted a number of local BBC radio broadcasts in Birmingham, including the BBC Radio WM breakfast show.
Also, the 88-year-old reached a national audience with the help of comedian Jasper Carrott's routine.
He was also credited for his peculiar local dialect as well as his controversies. One of his noted controversies was on a BBC West Midlands radio show broadcast on March 28, 2007.
In the show, he argued that women should not be present in war zones, and about the kidnapping of the British sailor Faye Turney, he suggested that decapitating her would "serve her right." His outburst and comment sparked a flood of complaints from listeners, prompting the BBC to issue an apology.
Netizens pay tribute on Twitter
When the news broke, fans and colleagues of Tony Butler took to Twitter to offer their respects to the presenter.
Butler announced his retirement in April 2009, after the 2008-09 football season.
"I think you know when it's time to retire, and I'm on my bike," he said.
However, despite making the announcement, he continued working for three more years and eventually retired in 2012.
