Why is Oscar Mayer's Wienermobile getting its name changed? Details explored

A significant change is knocking at the doors of Oscar Mayer as the brand announced the name change for their iconic Wienermobile. Getting renamed after over a hundred years, the Wienermobile will now be known as “Frankmobile.” The newly coined name comes as the brand pays homage to its 100% Beef Franks. Additionally, the Beef Franks are getting a new avatar as the brand debuts a tasty new recipe offering a more balanced flavor profile.

Though the brand is bringing in some bold new changes, the iconic beefy taste still remains at the heart of the 100% Beef Franks. Not forgetting about bold changes, the Wienermobile-turned-Frankmobile, is getting new saucy exterior decals, Frank Whistles, and even a newly named class of Hotdoggers, who will now be known as Frankfurters. The brand's fleet of six vehicles is debuting across the country this week.

The brand announced the new changes to the Weinermobile and the 100% Beef Franks through a press release on May 17, 2023. Stephanie Vance, the Associate Brand Manager of Oscar Mayer, stated:

“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years.”

Briefing fans about the goodness of the new hotdogs, Vance added:

“This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100% tasty, and 100% make you smile.”

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Oscar Mayer pays homage to the iconic Beef Franks with the Wienermobile-turned-Frankmobile

Making its way to streets as early as 1936, the iconic Weinermobile is getting a complete makeover and even a new name. Debuting this week nationwide, Oscar Mayer's fleet of six Weinermobile vehicles will now officially be known as Frankmobile.

As mentioned earlier, the new name is the brand's way to pay homage to its 100% Beef Franks. Carrying the same legacy forward but in a brand new avatar, the Frankmobile will start serving customers all across the country this week.

Adorned in the colors of the brand, the new Frankmobile takes the brand's signature “Keep It Oscar” to delicious new heights. From new Hotdoggers to Frank-themed whistles, and even the new comical “please do not lick” decals, the new Frankmobile is designed to encourage fans not to take things too seriously.

The Frankmobile debuts this week and will be moving all across the country to serve fans (Image via Oscar Mayer)

Whether customers want to enjoy a time with themselves or with a friend, the new Frankmobile can be just the thing for them with the iconic 100% Beef Franks. Individuals looking forward to the Frankmobile can use the tracker - https://khcmobiletour.com/wienermobile - to find the nearest one.

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Founded in 1883 by Oscar F. Mayer, the eponymous American meat and cold cut producer is known for its hot dogs, bologna, bacon, ham, and Lunchables products. A subsidiary of the Kraft Heinz, the Chicago-based company is committed to growing its iconic and emerging food and beverage brands on a global scale.