Nike SB x Jarritos apparel collection: Release date and more details explored

Nike SB x Jarritos apparel collection (Image via @ovrnundr/Twitter)
Nike SB x Jarritos apparel collection (Image via @ovrnundr/Twitter)

Nike's collaboration with Jarritos, the iconic Mexican soda brand, brought together two labels with a passion for vibrant colors and celebrations. In 2022, the collaboration resulted in a limited-edition collection of Nike SB Dunk Low sneakers that pay homage to the bold and refreshing flavors of Jarritos. The sneakers feature a mix of colors inspired by the brand's various soda flavors and come with custom Jarritos-branded shoelaces.

This collaboration not only celebrates the rich cultural heritage of Mexico but also showcases Nike's commitment to creating unique and culturally relevant products. By partnering with the soda brand, Nike has opened up new avenues.

Now, the two brands are back with their new apparel collection, which will see a release on May 4, 2023. Information regarding the price of this collection has not been revealed by the two brands.


Casual hoodies are the main attraction of the new Nike SB x Jarritos apparel collection

Due to the collaboration of these two groups, the new product has Nike SB's distinctive laid-back style dressed up in hues inspired by fruit-flavored sodas. The collection comprises of a variety of garments such as casual hooded jackets, normal hoodies, t-shirts, and more.

The soda brand and Nike emblems, rendered in a variety of different colors, appear on the front and back of the clothing and serve as a fitting conclusion to the pieces.

The inspiration behind the Nike SB x Jarritos apparel collection is the fruity flavors of Mexican sodas. The collection features Nike SB's signature relaxed style in distinct fruit-flavored soda colors, with pieces washed in the soft drink's natural flavors like mandarin, tamarind, and more. The Jarritos and Nike logos appear on in a range of mixed hues.

The sneaker brand and the soda brand have established a strong presence in their respective industries. Nike is a global brand that dominates the sportswear market, with a reputation for quality and innovation. It has a loyal following of athletes and fashion enthusiasts alike, who appreciate its cutting-edge design and commitment to sustainability.

Jarritos, on the other hand, is a beloved Mexican soda brand that has been a staple in households for decades. Its bold and refreshing flavors, combined with its colorful and playful branding, have made it a fan favorite not only in Mexico but also in the United States and beyond.

The popularity of both brands lies in their ability to create products that resonate with consumers and reflect the cultural zeitgeist. Nike's collaborations with cultural icons and brands have helped it stay relevant and appeal to a wider audience, while Jarritos' commitment to using natural ingredients and supporting local communities has earned it a loyal fan base.

The collaboration between the sneaker brand and the soda brand capitalizes on the strengths of both brands, combining the sneaker label's cutting-edge designs with the soda brand's playful and colorful branding. It can be expected that the upcoming collection will be well-received by fans of both brands, further solidifying their popularity and appeal.

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Edited by Sayati Das
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