Puma, a leading global sports company, has unveiled its latest collection termed "Icons of Unity" to celebrate Tommie Smith's iconic gesture at the 1968 Olympics. In 1968, at the Mexico City Olympics, American sprinter Tommie Smith made a strong stand against racial discrimination and marginalization.
After receiving his gold medal for the 200-meter race, he raised his fist to indicate his stance against the injustice perpetuated against people of color in America. Smith made a silent but impactful move that is both a classic statement against social unfairness and an emblem of athlete activism.
The collection features four items: graphic tees in white and black, a cap, and suede sneakers with a price range from $30 to $75, which are available at the brand's website, selected stores, and participating retailers.
Puma x Tommie Smith "Icons of Unity"' collection launched on October 16
The German fashion brand stays committed to removing barriers in sports and honors Tommie Smith, a legend with the same outlook as theirs, with the "Icons of Unity"' collection.
The "Icons of Unity" collection features diverse graphic designs incorporated into classic clothing styles to convey Tommie Smith's four fundamental messages—Justice, Dignity, Equality, and Peace.
The collection features:
1. Men's graphic Tee in white
The four emblems representing the core ideas of justice, dignity, equality, and peace are printed in pink, green, yellow, and red on the front of this timeless men's t-shirt.
The sleeve has the brand logo in black, creating a stark contrast against the white color. The four fundamental messages are boldly written in black on the back of the shirt. The tee sells for $38 on the Puma website.
2. Men's graphic Tee in black
This regular fit classic comes in a color variation of black with the four emblems of the collection's message printed in black and white. The sleeve also bears the brand's logo in white print, which stands out against the black.
The messages of Peace, Justice, Equality, and Justice are in bold white print on the back of the shirt. The tee also sells for $38 on the Puma website.
3. Unity cap
The black cap has a metal slip closure with the Unity badge on the front panel and the brand's Archive No.1 logo on the rear. Shop this staple fashion accessory for $30 on the brand's website.
4. Suede "Icons of Unity" men's sneakers
The classic suede silhouette is dressed in an eye-catching blend of yellow, blue, orange, pink, and white. The sneakers feature a suede upper with a leather formstrip. The hairy suede upper and heel serve as the perfect backdrop for the brand logo embossed in white.
The Unity badge is placed on the tongue, with the rubber midsole and outsole in brilliant white to create an impressive contrast against the colorful hue of the hoes. These gorgeous sneakers are available on the brand's website for a reasonable price tag of $75.
The Icons of Unity collection is not just a celebration of freedom and courage but an opportunity to reflect on the past in hopes of a better future. Head on to the brand's website and grab an important piece of history for yourself before they get sold out!