Tucky on Shark Tank: How did Brooke Knaus get the idea for her business? Details explored

Shark Tank season 14 will return with a brand new episode this week. The upcoming segment is the season finale and will feature various entrepreneurs and their businesses as they pitch their ideas to the sharks in order to secure funding to make their dreams bigger than ever.

One of the businesses set to appear in the episode is Tucky, by Brooke Knaus, which she got the idea for while the world was in lockdown during the COVID-19 pandemic in 2021. Tucky is a band that helps turn any top into a crop top or tuck any shirt or sweatshirt without the bulk.

Tune in on Friday, May 19, at 8 pm ET to watch the upcoming episode of Shark Tank season 14 on ABC.

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Shark Tank season 14: The product Tucky came into being in 2021

Tucky, one of the products set to appear in the season finale of Shark Tank season 14, came into being in 2021 when Brooke Knaus, the founder, was feeling a little disconnected from her pre-baby body after welcoming her second baby into the world.

She said on her website:

"I started wearing matching sweats, hiking up the pants and tucking the tops up and under my bra. In that way I created the illusion of an hourglass figure, which greatly helped my self-esteem as I maneuvered the early motherhood days."

Brooke stated that the problem with her band-aid solution was that her sweatshirts kept slipping back as soon as she started moving around, and that’s how she got the idea for Tucky.

Two years since the inception of the product, it is now sold worldwide and has a pending patent. Brooke aims to make every man and woman feel better in the clothes they already own. The Shark Tank season 14 company also likes to give back to society and donates $2 from each sale to the International Cancer Care and Research Excellence Foundation, which battles pediatric cancer and is based in Tanzania.

Tucky is easy to use. First, consumers need to "snatch" their Tucky by unhooking the clasp and adjusting the slider to extend it. Then they hook it up by fastening the clasp and making sure that the two silicone strips are on the inside, and they adjust the size so it can fit comfortably without being too tight. The last step is to fold the shirt up and under the band to tuck it in.

The Shark Tank season 14 band is made from "thick, luxurious Jacquard" elastic and is lined with silicone strips, which provide it with an additional grip.

The product is available for purchase on Amazon and the official website, shoptucky.com. The Original Tucky costs $30, and the Boba Huggie Long Sleeve Crop Top costs $58. The website further sells the Ta-Da Breast Lift Tape for $22.

Other products and businesses set to appear in the upcoming episode of Shark Tank season 14 include EyeWris, Influencers in the Wild, and Tones of Melanin. It will further feature some of the biggest success stories to come out of season 14.

Tune in on Friday, May 19, at 8 pm ET to watch the upcoming episode of Shark Tank season 14 on ABC.