Following the crackdown on password-sharing earlier this year, Netflix has begun testing out a brand-new strategy by deleting the Basic Tier of its subscription in Canada. The basic tier, which costs $10 a month, was the cheapest ad-free subscription available in the market. It was also one of the most sought-after plans.
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Netflix recently announced that it would no longer offer its Basic Tier service, leaving subscribers with the option of paying $7 per month for the Standard Tier with advertisements or $12 per month for the ad-free Standard Tier. The $20 monthly premium tier, however, will remain unchanged.
Current Netflix subscribers will reportedly remain on the Basic Tier unless they upgrade to a different plan or cancel their subscription altogether. Notably, the Basic Tier is closed to any new subscribers.
A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)
They also pointed out how this change may affect long-term subscribers, especially after the password-sharing rules did not go down well.
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Fans are unhappy about new Netflix rules, yet again
DF's post about the tier upgrade (Image via Twitter)
It was fairly recent when Netflix faced a severe backlash for unsuccessfully trying to curb the password-sharing trend among its subscribers. In fact, it managed to generate significant negative momentum along the process, eventually leading Netflix to return to the original system.
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In an almost similar fashion, the new update on the tier list seems to be gaining significant negative momentum, with most fans claiming that it is ruining the streaming service's appeal by forcing customers to make more difficult choices or paying more than they used to.
A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)A tweet reply to Discussing Film's post about the new tier update (Image via Twitter)
The new Netflix rules have not yet been applied to the US market. The said rules are being tested, but if they appear to be successful, the streaming platform may decide to extend this strategy to the rest of the world.
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About the author
Sourav Chakraborty
Sourav is an entertainment writer at SK POP, who is informed by his Bachelor's degree in Mass Communication and Master's degree in Film Studies. Having penned scripts in the television and OTT, he has valuable experience and expertise that lay a strong foundation for his journey in the world of popular culture.
Sourav strives to produce accurate and informative articles and does so by looking for relevant and verified sources. He also enjoys writing explainers and features so he can give readers an in-depth understanding of the topic at hand while steering clear of misinformation.
Sourav admires Martin Scorsese and attributes his work to his affinity for cinema. He also looks up to Bob Dylan and appreciates the honesty with which he pens lyrics while combining the same with a social message. He is also a fan of Jimmy Page's skills as a guitarist.
If he could travel back in time, he would love to attend the 1969 Woodstock Music and Art Fair to experience its magic in person. When he's not busy writing and researching about the latest developments in the industry, he plays the guitar and composes music. He enjoys watching art films and TV shows and also immerses himself in poetry. He additionally loves football and tries to carve out some time at least twice a week for a game.