"We hate the h&m merch anyway": Justin Bieber slams brand for selling his merch without permission, sparks frenzy online 

Pop superstar Justin Bieber has expressed his disappointment with the new H&M merchandise, as he took to his Instagram Stories to state that he did not approve of the collection, and all of it has been put up without his permission, writing:

"I didn't approve any of the merch collection that they put up at H&M… all without my permission and approva. SMH I wouldn't buy it if I were you."

He further wrote that the H&M merch is “trash,” and additionally asked fans to not buy the merchandise.

Justin’s comments come after the brand launched a sweatshirt with a black and white picture of him and a canvas bag that featured multiple pictures of the Peaches artist.

Fans took to their social media platforms to support Bieber, as his statement sparked a frenzy amongst them.

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Netizens come in support of Justin Bieber after H&M launches merchandise without his permission

After Justin Bieber publicly revealed that he never approved of the H&M campaign that features merchandise with his pictures, fans and supporters took to their online spaces to express their displeasure and slam the brand.

H&M released a sweatshirt and a bag with Justin Bieber's picture. (Image via H&M)

While a few netizens questioned Bieber, asking if he had a license on his image and name, others blamed the situation on the Canadian superstar for making his own line super expensive.

Several also went on Instagram and commented on H&M's pictures, bashing the brand and calling the new merchandise line "sketchy."

Social media users bashed H&M for using Justin Bieber's pictures without his permission (Image via Instagram)

Social media users bashed H&M for using Justin Bieber's pictures without his permission (Image via Instagram)

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How much does the H&M bag and sweatshirt retail for? More details about the merchandise revealed

The H&M merchandise that has left Bieber infuriated includes a printed canvas shopper tote featuring three different poses by the pop artist, which retails for $14.99.

Other than this, the merchandise also has a few sweatshirts, that say “World Tour” on them and a sweater dress that features the face of the Baby hitmaker.

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After being slammed, a brand representative came forward and stated:

“As with all other licensed products and partnerships, H&M followed proper approval procedures.”

At the moment, Bieber has not taken any legal action against H&M. It is unclear as to what the singer’s further course of action is going to be.