What is the most popular grocery store in America? Details explored 

When it comes to the most popular grocery store in America, the answer might surprise many. America has an abundance of grocery stores that are ideal and convenient for consumers of various products. A recent study conducted by YouGov, a market research and analytics firm, revealed which grocery stores are the favorites among U.S. residents.

Through a survey of 1,220 participants conducted between October and December 2024, YouGov identified 7-Eleven as the top choice, scoring high in both familiarity and popularity. While grocery store debates often center on affordability and variety, this data brings new insight into consumer preferences nationwide.

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How the rankings were determined for the most popular grocery store in America

Grocery stores were assessed on fame and popularity (Image via Unsplash)

The study by YouGov assessed grocery stores based on two metrics: “fame” and “popularity.” Fame indicates how well-known a store is, while popularity measures the percentage of people with a favorable opinion about the store. Here’s how the top contenders performed:

• 7-Eleven: Achieved a 97% fame rating and a 65% popularity rating, earning the title of most popular grocery store in America.
• Trader Joe’s: Secured second place with a 94% fame rating and a 64% popularity score, just 1% behind 7-Eleven in popularity.
• Whole Foods Market: With a 95% fame rating and 64% popularity score, Whole Foods ranked third, with a slightly higher percentage of respondents expressing neutral or negative opinions.

Other stores that made the top five included Aldi and Kroger, which earned fame ratings of 90% and 93%, respectively, but slightly lower popularity scores.

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Generational differences in preferences

Trader Joe's was the second most popular grocery store in America (Image via Getty)

Interestingly, preferences varied by age group. Millennials mirrored the overall results, with 7-Eleven coming out on top. However, Gen X participants preferred Trader Joe’s, while Baby Boomers chose Kroger as their favorite. Despite these generational shifts, the same top five grocery stores consistently appeared across all age brackets, highlighting their widespread appeal.

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Is 7-Eleven really a grocery store?

7-Eleven emerged as the most popular grocery store in America (Image via Getty)

The ranking of 7-Eleven as the most popular grocery store in America sparked debate. Known primarily as a convenience store, 7-Eleven might not fit the traditional grocery store model. However, its extensive reach and reputation for convenience likely contributed to its high rankings. With a significant presence across urban and suburban areas, the chain is easily accessible to millions, making it a familiar name for most Americans.

Trader Joe’s, on the other hand, aligns more closely with the classic grocery store image. Known for its curated product selection and unique branding, it continues to build a loyal customer base.

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Regional favorites and the rest of the rankings

While the top five remained consistent nationally, regional preferences often varied. For example, Kroger, which operates under multiple banners, tends to dominate in the Midwest and South. Similarly, Aldi’s affordability makes it a popular choice in budget-conscious regions.

The complete rankings listed 45 stores, and here are the top 15 grocery stores ranked by fame and popularity:

1. 7-Eleven
2. Trader Joe’s
3. Whole Foods Market
4. Aldi
5. Kroger
6. Circle K
7. Publix
8. The Fresh Market
9. Safeway
10. Sprouts Farmers Market
11. Piggly Wiggly
12. Save-A-Lot
13. Winn-Dixie
14. Amazon Fresh
15. Albertsons

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What the data reveals about consumer behavior

The YouGov survey not only highlights which stores Americans favor but also sheds light on what consumers value. Convenience appears to play a significant role, with 7-Eleven and Trader Joe’s topping the list. Stores like Aldi and Kroger, offering affordability and extensive product ranges, cater to cost-conscious shoppers. Meanwhile, Whole Foods maintains its position as a premium brand despite its higher prices, appealing to health-conscious customers.

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A combination of brand recognition, consumer satisfaction, generational preferences, and regional presence shapes the popularity of grocery stores in America. While 7-Eleven currently holds the top spot nationally for the most popular grocery store in America, preferences vary among different demographics and regions, highlighting the diverse landscape of the U.S. grocery market.