Who is Tara Electra? All about the influencer at whose Halloween bash altercation with Ray J and Diddy's sons took place

Diddy's sons and Ray J recently attended a Halloween party organized by Tara Electra. Tara Electra is well-known as the co-founder and CEO of Unruly Agency launched in 2019. The party, which was held on October 26, 2024, also witnessed the presence of Chris Brown.

Things were going fine at the party until Ray J and Diddy's sons, including Quincy, Justin, and Christian, allegedly had a dispute. Notably, Ray was accompanied by model and TV personality Amber Rose alongside the rapper's manager David Weintraub, and all three of them were walking towards the parking space when the fight reportedly happened.

Diddy's sons reportedly started the dispute based on Ray J's comments about their father after his arrest in September this year. According to Page Six, Ray J ignored the trio without saying anything until all of them allegedly started getting close to their faces and chest-bumped each other.

Chris Brown, who was in his car, witnessed the confrontation and immediately came out, rushing to stop the dispute before it turned into a physical fight.

The news of the dispute comes a few days after Diddy's family expressed their support for the rapper. Sean John Combs, widely known as Diddy, was charged with s*x trafficking, racketeering, and transportation to engage in prostitution after being taken into custody on September 16, 2024.

Quincy shared a post through his Instagram page on October 22, featuring all the family members sitting together. He said that the family has gone through a lot in the past month and referred to his father by saying:

"Many have judged both him and us based on accusations, conspiracy theories, and false narratives that have spiraled into absurdity on social media. We stand united, supporting you every step of the way."

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Tara Electra has been associated with Unruly Agency for a long time

According to Tara's LinkedIn page, she has had a long experience with different companies until she joined Unruly Agency. Tara Electra's career dates back to 2016 when she was employed at transportation company Lyft, working on a CPA|CPI program, helping to expand the number of users on the platform.

She formed the Toptions app in 2014 and worked for Insomniac Events from 2017 to 2019. In the same period, she served as the CEO and founder of Electric Mind. Tara Electra also collaborated with different brands to integrate Electric Mind's products into the festive experience.

While speaking to Millenium Magazine in 2022, Tara Electra opened up on her attraction to social media, recalling the days when MySpace was popular among everyone. She said:

"I realized one day after accepting that I'm addicted to social media (like a lot of people) that if I'm going to allow myself to be on my phone this much, then I better make a career doing what I love. That is when a light went off and I started to dig into ways to monetize on the internet."

While Tara Electra got involved with Unruly Agency, the company helped several influencers struggling to build their network on different platforms. The company also has a lineup of clients like Charly Jordan, Gabby Epstein, and more.

The company has represented hundreds of influencers and has up to 500 million consumers. A majority of their staff members are female and their office is located in Los Angeles.