Law of Attraction?
Conor McGregor doesn't have a global following that's swelling by the day just because he knocks people out.
Conor McGregor is a global phenomenon today because he knocks people out after picking the round.
For the common man, pinned by the limitations of reality and looking desperately to cling on to something extraordinary in the hope that he too can transform his existence, getting behind Conor McGregor is the easiest access to vicarious satiation.
Right from a video of an 18-year-old kid predicting that he will one day be a double champion in the UFC, to accurately prophesizing in which round he will knock the likes of Poirier, Mendes, Aldo and Alvarez out, the Irishman has been calling his shots and knocking them out of the ball park continuously.
Call it supreme self-confidence, the law of attraction or as Luke Thomas at MMA Fighting put it, the ability to bend the Universe to his will, there is something special at work at the Dubliner's corner.
And come August 26th, when he takes on the overbearing disapproval of the boxing world with the collective hopes of the MMA fraternity hoisted on his shoulders against the greatest unconquered record in combat sport today, he'll need every bit of it to go his way again.