What is Canelo Alvarez's Canelo Promotions?

Canelo Alvarez is the Undisputed Super Middleweight Champion of the world. He is also the No.1-rated pound-for-pound boxer in the world according to most ranking bodies. He is set to take on light middleweight champion Jermell Charlo on September 30, 2023.

Alvarez also runs a promotional company, Canelo Promotions, which mainly operates in Mexico. However, the company's website has very little information regarding its operations and there have been no posts on its 'X' (formerly Twitter) or Facebook accounts since 2017.

Boxrec lists twenty-six events organized by the company between 2010 and 2023, five of which were held in the United States. Most of the bouts listed took place between 2010 and 2014, with thirteen taking place in 2011. Canelo Promotions will also be the co-organizer for the upcoming Canelo Vs. Charlo event.

Alvarez's promotional company organized one other bout in 2023 - his last outing against John Ryder in Mexico. Needless to say, Canelo won the fight via unanimous decision, retaining his super middleweight title. Tapology lists more bouts organized by the promotion between 2019 and 2023.

In 2020, Alvarez's fight with Callum Smith in Texas was also co-promoted by DAZN and 'Cinnamon's promotional company. This was the first fight in six years to be promoted by the company, according to Boxrec.

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A brief history of Canelo Alvarez's foray into promoting fights

In 2018, Canelo Alvarez signed a deal with DAZN, giving them streaming rights to his next eleven fights. In 2020, he took DAZN and Golden Boy Promotions to court, claiming that they were not living up to their promises. The deal was then dissolved, making Alvarez a free agent. He then immediately made a fight with Smith, which he co-promoted himself.

By establishing his own promotional company, Canelo Alvarez secured control over the terms of his bouts.

It seems that Canelo Promotions has been active in Mexico throughout the past decade. The bout list on Boxrec is likely incomplete. However, the company became less active as Alvarez's career exploded in the United States. When his relationship with promoter and boxing legend Oscar De La Hoya deteriorated, Alvarez seemed to revamp his promotional company to take control of his career.

The promotional company has continued to collaborate with DAZN despite Canelo Alvarez's court battle with the company. In 2021, the two companies organized a fighting series beginning with Julio Cesar Martinez vs. Joel Cordova in June of that year.