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#5 Revenge booking
Mike "Gladiator" Awesome was known as one of the most powerful, most agile big men in the sport. His powerbombs shook the ring, and he was also willing and able to go extreme and hardcore in his matches.
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In short, when he joined WCW fans expected him to demolish the competition on a Goldberg-esque quest to become world champion. Instead, he was turned into the Fat Chick Thriller and That 70s Guy. The main reason he was given these gimmicks was as a punishment for being related to Hulk Hogan, who was on the outs with the company at the time.
It was not limited to Hogan's family. Wrestler Chris Benoit was made to lose matches to men like the Giant in mere seconds because of his real-life affair with booker Kevin Sullivan's wife. Ernest "the Cat" Miller was put into a match where he was brutalized by Scott Norton because WCW executives thought the Cat had a big ego.
When booking a wrestling show, the storyline and entertainment value should be most important, not political backstabbing. This is part of why WCW went to waste.
