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#6 Non-wrestlers appearing on WCW programming
In order to expand WCW's audience beyond dedicated wrestling fans, Eric Bischoff reached out to entertainment industry heavyweights in hope of garnering a bigger audience.
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Sometimes, this worked out well. Karl Malone and Jay Leno proved to be surprisingly entertaining with their in-ring work and match build up.
Other times, it backfired badly. WCW once booked middling country music star Travis Tritt to put on a concert at a PPV. The PPV ended up being one of the lowest rated in the company's history. Bischoff also famously paid rapper Master P millions of dollars for a handful of non-wrestling appearances. The whole idea imploded when the WCW audience rejected Master P's stable of rap/wrestlers and cheered for their heel opponents the West Texas Rednecks instead.
By wasting money and television time on people wrestling fans did not really care about, WCW missed a lot of opportunities.
