NXT and a spotlight on the Indies
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New Japan's rise among the American contingent comes about from a cyclical fascination between the Independent scene and WWE with fans in between. The two forms of products have always been tied up with one another ever since WCW's failure created a vacuum in the Wrestling world.
While WWE had always sought out to create homegrown talent from pretty much scratch, their ranks were still filled with wrestlers from the independent scene. This exporting of talent has since exponentially grown over time, with Professional Wrestling slowly losing out its appeal to the likes of Mixed Martial Arts for fighting competitors.
In its current form, WWE has a veritable collection of Independent stalwarts. This gives them the chance to form a number of permutation and combination of dream matches, for the company's niche loyal fan base.
In turn, it also generated interest in the past of such competitors among a WWE specific fandom. This giving eyes to the rising if somewhat constantly pilfered Independent scene in America and beyond. Eyes that the ELITE used to their advantage to go all in on their own brand, outside of the system and bring about a revolutionary change from within it.