The Rise of CM Punk and Daniel Bryan
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That drastic change in WWE's thinking that has produced NXT and made it into a future global phenomenon, all comes down to one thing. In July of 2011, a pipebomb by a former Indie wrestling icon changing the viewpoint of fans for the better.
For all the mistakes WWE made with their brilliant CM Punk 'Voice of the Voiceless' storyline (itself taken from ROH). The one thing they did succeed on is making Punk a beloved star for the masses.
His promo planted the seeds for fans to go out of the WWE bubble and witness competition. One which the company had completely ignored, now became a viable outlet. Especially for those looking to see the past of CM Punk. In turn, the rise of another indie giant would be the next step.
Daniel Bryan's meteoric and miraculous entry into the fan's hearts all over forced WWE's hand to change the main event of its biggest and most important creation; Wrestlemania. That's no mean feat, it showed to wrestlers all over the world that they could be made men in WWE and hence NXT was born.
But it also showed fans a world outside of WWE, giving the ELITE the impetus to become their own men and brand. The very same ELITE who went all in on bringing Punk back to wrestling, even if just for a signing.