IWC's outlet for the alternate
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Yet for all of WWE's efforts to appeal to core wrestling fans and for new ones attracted to something out of the box. None of this would be possible if the wrestling community weren't seeking an alternate from the same brand based product.
ALL IN might reek of a house show or not be as weirdly out there like a Lucha Underground, but it is a product by the wrestlers themselves. New Japan at times is to niche to really get into for just about everyone, Impact Wrestling had become WWE light and ROH's inconsistency is frustrating.
That's where affable fighters like the ELITE, fighting the good fight, fans of wrestling themselves and just having fun; makes a big difference. A core fanbase for the ELITE comes from a core fanbase seeking change and hence 10,000 strong at ALL IN.
ALL IN, an event by the wrestling fans for the wrestling fans.