Progress, PWG and Fans/Wrestlers Turning Promoter
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Much like the fans of the product themselves, fans turned wrestlers or wrestling fans with just enough money started becoming promoters of their own. The most prominent companies among these are PWG and Progress Wrestling.
The former an American company founded by the dickish (pun intended) Joey Ryan and friends has been a major stalwart on the independent scene. Popular for its comical nature as well as the annual PWG Battle of Los Angeles. It even has a celebrity fan in Gillian Jacobs (of Community fame).
Progress Wrestling is a punk rock Britsh wrestling brand, the brainchild of comedian Jim Smallman, comedy promoter Jon Briley and actor Glen Robinson. It in effect revived the British wrestling scene with a mix of the traditional catch style as well as styles from around the globe, even catching the attention of the WWE.
These smaller promotions have definitely been on the minds of the ELITE, often competing at their events. Providing a set up for the bigger stars to go all in on their own product. It's apt then that Cody would choose his platform to help revive the NWA as well, now under the guidance of another fan in musician Billy Corgan.