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#4 WWE must listen to its fans
Again we turn to the Kofi Mania phenomenon to showcase one of the things WWE has done absolutely right, and must continue to do in order to stay on top of the sports entertainment industry.
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Simply put, the WWE must listen to its fans. Kofi Kingston was a sudden replacement for an injured Ali, who was unable to compete in the Elimination Chamber event. WWE made the wise decision not to just throw Kingston into the mix. Instead, they had Kofi "earn" the shot at Elimination Chamber by competing in a gauntlet match. During the gauntlet, WWE was taken aback by just how loudly the fans cheered for Kofi.
Notes were taken, and Kofi was soon booked into a program with World Champion Daniel Bryan. Kofi Mania would never have been such a boon for the company if they hadn't listened to the fans. WWE must continue to do so if they want to turn away the challenge posed by AEW.
