#2 "Lex Express" Lex Luger
In a pathetic attempt to copy Hulk Hogan's mid to late 1980s glory, WWE pushed Lex Luger as the all-American, patriotic hero who would stop nasty foreigner Yokozuna at WrestleMania.
In order to get Luger over with the fans, they came up with the Lex Express. The idea was that fans would line up in droves to meet Lex when he came on tour to their hometown. The reality was most fans saw through the pandering gimmick for what it was. Global politics were more complicated than they had been during the cold war, and this repackaging of a wrestling favourite fell flat on its face.
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Luger would return to WCW, and have great success as just plain Lex Luger, leaving his star-spangled tights and the Lex Express behind.