Is NOT bad for Business #1: Kayfabe is mostly dead anyway.
Ever since the advent of the internet and the birth of 'insider information,' the concept of kayfabe has been dying a slow death anyway.
It might drive Jim Cornette up the wall, but these days all but the very youngest fans are well aware that professional wrestling--or sports entertainment if you prefer--is a scripted entertainment form, with pre determined winners and losers.
Truly, the last time that kayfabe actually worked was during the NWO invasion angle. Many fans believed that Scott Hall and Kevin Nash were legitimately coming to do the WWE's bidding and 'take over' WCW. But as more and more households began to be connected to the world wide web, the overall fan base became 'smart' to the business. There's not much point in maintaining kayfabe when it's already on life support at best.