Is NOT bad for business #2: Casual fans don't necessarily read about wrestling on the internet.
One of the biggest divides in pro wrestling is between dedicated fans--sometimes referred to as the IWC, or Internet Wrestling Community--and casual fans, who watch wrestling but don't necessarily follow up with it on internet news and rumour sites.
Do you want a big, glaring example of this divide? Look no further than men like John Cena and Roman Reigns. These two athletes are much maligned by the IWC, but they sell truckloads of merchandise and have loyal fans cheering for them in the arenas around the world.
So breaking kayfabe might seem like a huge deal to the casual fans, who make up the majority of the typical WWE audience. Maintaining kayfabe for the sake of the Internet Wrestling Community makes little business sense at the end of the day.