#1. AEW now has so many huge names that all cannot be booked in the main event.
In the early stages of AEW's formation, the primary names in the main event were Jericho, Omega, Cody Rhodes, Moxley, and the Lucha Brothers. Each of those aforementioned names is either a former or current Champion in AEW.
Rhodes can't challenge for the World title due to losing against Jericho. Jungle Boy and Orange Cassidy have also had title shots and are among the top faces in the company. The same goes for Darby Allin.
Brian Cage has been embroiled in an ongoing feud with Team Taz. He should be a regular in the main event instead. Cage has a right to feel unhappy about his booking and he has mentioned it.
How long, however, will it be before some of those names get anxious? Miro lost the TNT Championship to Sammy Guevara. He could be a future World Champion, but with so many new additions, that path has several more obstacles.
Punk, Brian, and Cole alone will all be vying for the AEW World Championship. The first two are at the tail end of their careers while Cole is in his prime. Hangman Page has always been booked as a top face and may be the man to dethrone Omega.
MJF is the future of the business and is waiting for his time. Add in Pac, Malakai Black, and Andrade El Idolo and it's hard to find a consistent spot in the main event for several performers.
The main event doesn't necessarily mean only challenging for the promotion's major title. Seth Rollins and Edge have been immersed in a feud that doesn't involve a title. AEW can book some of the names that are not challenging for the major prize in the company near the main event.
Will fans campaign for someone like Punk to get a title shot? He is extremely over. Officials and wrestlers, however, may not always agree on where certain stars fit in the hierarchy of a company.
With so many new names now on the roster, AEW may find it hard to keep a lot of the big-name stars happy. Some are content with putting on a great match. That's not the case, however, for everyone. Being in the main event and/or the promotion's major Champion is usually the ultimate goal.