5 Greatest One-Word Catchphrases in WWE History

#3 What?

Stone Cold Steve Austin

Towards the end of the Attitude Era in 2001, Stone Cold Steve Austin debuted the “What?” chant that is still being used today. Austin used it to get the crowd rowdy since he was a heel at that time. He also used it to taunt his opponents during segments, most notably his nemesis Mr McMahon.

Although it was fun back then, the “What?” chants have been overused by the current generation of fans. Some fans even used it to hijack shows while superstars are doing their own promos to progress their own stories. The chant has become annoying and it is the reason why “What?” is only third on this list.

In 2015, Austin revealed on his podcast that he had so many fans with the “What?” chants and he was even happier with how much merchandise it sold. He also noted that the “What?” chants being used to this day has a positive meaning.

“When I first did that ‘What,’ I had no idea that it would last as long as it did. It’s been over 10 years since I graced a 20×20 squared circle for the WWE, so the fact that it’s still around is a testament to the staying power of it,” Austin said.