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#2 YES!
Daniel Bryan is a good wrestler and he turned into one of the best mic workers in the past decade. He was able to make one of the simplest words in the English language into one of the greatest one-word catchphrases in history, the “YES!” chant.
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Bryan used it to catapult himself to the main event scene after years of being in the mid-card. The “YES Movement” started in 2013 and it peaked in 2014 when Bryan won the WWE World Heavyweight Championship at WrestleMania 30.
The “YES!” chant is the most popular catchphrase of the last ten years and it has the same staying power as Stone Cold Steve Austin’s “What?” chants. It has not reached the annoying level of the “What?” chants but crossed over to other sports.
Teams like the Seattle Seahawks, San Francisco Giants, New York Islanders and Michigan State Spartans have used it on their games and rallies. Bryan retired and returned but his “YES!” chants stayed and here to last for a long time.
