3. Similar to World Championship Wrestling: Directly challenging WWE
When Ted Turner purchased JC Productions and turned it into World Championship Wrestling, he wasn't quiet or subtle about it. Full page spreads were done in newspapers around the country, and Ted Turner made a point of posing with WCW's first original signing (as opposed to those NWA wrestlers whose contracts he acquired in the deal), El Gigante.
Oh, and he called Vince McMahon on the phone, in person, to inform him he was "in the Rasslin' business!"
So, the shots were fired from the get go, and WCW was intended from its inception to be a rival for WWE's dominance of the industry. While other promotions have risen, mostly they are able to be successful because they offer a different product than WWE. Ring of Honor thrives in its niche market because it focuses on pure wrestling and in ring action. Lucha Underground has set seasons like a regular television program and of course features a very strong Latin influence.
But All Elite Wrestling is looking to carve out a chunk of the mainstream wrestling market, just like WCW before them. This puts them in direct competition with WWE for fans.