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5. Similar to World Championship Wrestling: Banking on an established star.
When Ted Turner first put WCW into production, he struggled to garner good ratings or a lot of ticket selling.
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Part of this was because he had lost his most bankable star, Nature Boy Ric Flair. So he needed to replace his legend with another legend, and the man he courted was none other than Hulk Hogan.
The Hulkster had been hurt by a steroid scandal, and what he perceived as a betrayal by Vince McMahon. Though Hogan testified under oath that McMahon was innocent of all charges, the WWE CEO still went on an angry tirade against the Hulkster. This set the stage for Hogan to join WCW, where he had the immediate effect of generating ticket sales and pay per view buys.
All Elite Wrestling is also hoping an internationally recognizable and bankable legend will be able to help their promotion. Chris Jericho is in the Hulk Hogan role for the company, and h as a lot riding on his shoulders. This is one way that AEW and WCW are definitely pretty similar.
