#4 Losing major stars to other promotions
One thing about Ring of Honor during its previous incarnations is that it was a place where wrestlers wanted to work.
Due to the creative control they had over how their matches played out, and the strong emphasis on in ring ability over microphone skills, many wrestlers loved Ring of Honor and made it their long term home even after being offered contracts by bigger promotions.
However, in recent years they have snubbed quite a few talents. Lio Rush and Keith Lee were both once signed to the ROH promotion, but felt that they were being under utilized and jumped ship to the NXT brand of WWE.
This could pose a problem, as ROH fans could find themselves switching channels right along with their favorite wrestlers. This of course will hurt ROH's bottom line.