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#5 Audience
Ostensibly, both AEW and WWE are targeting the same audience, i.e., wrestling fans, but there are some subtle differences between the two. In this category, we're not judging the veracity of their chosen demographic, just how successful they are in pulling it in.
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AEW wants to get WWE fans to switch, of course, but their shows skew toward an older audience. The brutal bloodbath that was Dustin vs. Cody and Jon Moxley's work in the company has already proven that it might not be accessible to all age ranges.
The typical AEW audience skews more toward males aged 18-36, which is the same demographic targeted by WWE during the Attitude Era. They seem to be drawing in their chosen audience, but of course, it remains to be seen if they can make this audience into life long fans of All Elite Wrestling product.
Grade: B
AEW is certainly drawing in fans, but so far it hasn't been the revolution fans were hoping for.
