What if AEW tanks?

#1 WWE recruiting and retention gets a bit less aggressive

WWE purportedly went to great lengths to keep The Revival happy after they asked for their release.

Around the time WWE started broadcasting NXT on the WWE Network and running TakeOver specials, a shift occurred that saw the company open the floodgates in terms of recruiting talent from smaller promotions. and from abroad. Those efforts have notably intensified since buzz started growing around AEW. That includes WWE gobbling up a wider and wider swathe of available talent and doubling down on retaining the kinds of talents who would believably jump, like Finn Balor and The Revival.

If AEW tanks, it will take significant pressure off of WWE. Without another domestic promotion where talents can earn comparable money or potentially enjoy similar TV exposure, WWE can relax knowing it has more to offer wrestlers than anyone else. Furthermore, the odds are WWE would be able to re-sign whomever it likes, meaning it won’t need to work as hard at keeping talents happy with non-traditional schedules or salary offers.