WWE History Vol. 15: The greatest heel turns

#5 The People's Champion becomes the Corporate Champion

A seminal moment: Rock turns heel and becomes the Corporate Champion. We're betting Rocky wants to forget that terrible 90's hairdo, though.

These days, you don't get to see Dwayne "The Rock" Johnson appearing in the ring much anymore, but you can catch him at your local cinema on the big screen, taking down bad guys, driving fast cars and brawling with giant albino apes.

But back in 1998, the Rock was the fastest rising star in WWE history. He had gone from a luke warm fan response as Rocky Maivia to garnering tons of heat as the Rock, an egomaniac who referred to himself in the third person yet who still managed to be popular due to his gift of gab and charisma.

Going into Survivor Series that year, Mankind had been propped up as the unlikely corporate champion, getting a make over and new ring gear approved by Vince McMahon. But it was all a set up for a major swerve. As the Rock locked in a sharpshooter on Mankind, McMahon called for the bell, recalling the Montreal Screwjob from just a few years earlier.

The Rock joined forces with McMahon, redubbing himself the Corporate Champion and renaming his move the Corporate Elbow. It didn't last long, but the heel turn shocked the WWE Universe none the less.