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#11 Finn Balor
Finn Balor is so insanely talented, he could come out with no gimmick at all and put on tremendous shows. But the fact is, the former Prince Devitt of Bullet Club is just that much more compelling as The Demon character.
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The Demon draws from the darkest nightmares of wrestling fans, and yet he is a force for good. Finn Balor doesn't wrestle heel when he uses The Demon character, and with good reason. It might be the single most marketable character WWE has ever utilized.
Balor goes one step further than the face-painted warriors on our list, because he takes the time to paint his entire body. His wild illustrations are as compelling as they are disturbing, giving Balor the look to complete his fine wrestling talent. Finn Balor is a great wrestler, but The Demon is a great wrestling character.
