PUMA and RFL bring the second edition of PUMA Urban Stampede to Mumbai

Mumbai, 2nd February 2014 - PUMA and Runners for Life came together this Sunday morning to elevate running in Mumbai to a whole new level with the PUMA Urban Stampede 2013-2014 in the city. Urban Stampede is a corporate relay where teams comprised of four members each, compete for the title of the fastest corporate running team. The run is aimed at encouraging amateurs and seasoned runners alike to take part in a sport that is as enjoyable and fulfilling as it is beneficial.

For the Mumbai edition of the PUMA Urban Stampede, each participating team consisted of four members from the same company, each of whom ran a 5km circuit, in relay format.

For the first time this year, PUMA Urban Stampede introduced a new format called the ‘Open Challenge’ where teams of two runners finished 20km (2x10km). The Mumbai edition saw close to 200 teams participating from across more than 100 companies , an indication that the race was well received in Mumbai again this year.

Key companies like Hindustan Unilever, Citibank, RBS, Wipro, Air India , HSBC, Vodafone and India Bulls sent teams to the PUMA Urban Stampede. There was a men’s, women’s and a mixed category in both the Corporate Relay as well as the Open Challenge.

Special mention must be given to the Mumbai police, who made a clean sweep of all the top spots in Open Challenge (men’s, women’s and mixed). Special guest celebrity Neha Dupia attended the event; being a runner herself, Neha gave away prizes to the winning women’s teams.

PUMA Urban Stampede is the only national running property in the country. First unleashed in 2008, this fun run has witnessed an exponential rise in participation over the years and this year the Urban Stampede has been scaled up to include Bangalore, Mumbai, Delhi and Hyderabad. The 2014-2015 edition of PUMA Urban stampede will make its presence felt in a total of eight cities – Pune, Chandigarh, Chennai and Calcutta, along with Bangalore, Mumbai, Delhi and Hyderabad.

“Running has been one of the most basic forms of exercise for the human race and PUMA wants to inspire the urban Indian to go back to their roots and run. PUMA has associated with Runners for Life will help to create a space where young professionals who are enthusiastic about sport and fitness can come together and garner tips on how to maximize performance.” said Rajiv Mehta, Managing Director, India, PUMA.

Corporate Challenge

Results	Corporate Team	Timing
Men’s	Amarchand Mangaldas	1:44:29
Women’s	Quetzal Online Private Limited	2:39:16
Mixed	Godrej and Boyce Mfg Co. Ltd	1:32:51

Open Challenge

Results	Corporate Team	Timing
Men’s	Mumbai Police	1:10:49
Women’s	Mumbai Police	1:30:21
Mixed	Mumbai Police 605	1:26:57

In true PUMA style, there was entertainment in store for the spectators as well. A PUMA FAAS test was also conducted at the venue to allow participants to check their top speed. A carnival like atmosphere was created at the venue and rewarding foot massages awaited tired runners at the end of the course.