Standard Chartered Mumbai Marathon, India’s largest charity raising platform registers a record breaking performance!

United Way of Mumbai, official charity partner for the 11th edition of SCMM, has already logged over Rs. 16 crore for 269 NGOs. Expects the figure to cross Rs. 20 crore

Over 10 years, the charity drive associated with the Standard Chartered Mumbai Marathon has seen a phenomenal growth and the event now stands unsurpassed and unchallenged as the country’s largest charity raising platform.

The event has help raise around Rs.100 crore towards charity in the last ten years, benefitting hundreds of NGOs and touching the lives of countless individuals. What began as a novel and unique concept in 2004 was soon embraced by people from all walks of life who, in their own way, made efforts to raise money for charity.

The figures raised for charity through the event have seen a meteoric rise, from Rs.1.44 crore in 2004 to Rs.4 crore in 2005, Rs.4.5 crore in 2006, Rs.7.94 crore in 2007, Rs.8.05 crore in 2008, Rs.7.75 crore in 2009, Rs.9.16 crore in 2010, Rs.12.16 crore in 2011, Rs.16.07 crore in 2012 and Rs.18.6 Crore in 2013.

The year, through the 11th edition of the Standard Chartered Mumbai Marathon, United Way of Mumbai, Event’s charity partner, expects the figure raised for charity to cross Rs.20 crore. This confidence stems from the fact that already Rs.16 crore has been logged for 269 NGOs and this been possible through the support of 171 companies, fielding 265 teams, 2620 charity fund raisers and above 24,000 donors. United Way of Mumbai serves as the cause neutral credible charity facilitator for the Standard Chartered Mumbai Marathon.

Jayanti Shukla, Executive Director, United Way of Mumbai says, “As charity partners for the Standard Chartered Mumbai Marathon, we are witnessing an amazing response from Mumbaikars. Corporate czars, film stars, students and working professionals – people across the spectrum have shown enthusiasm in running for a cause they truly believe in and raise funds for it. It is a proud moment for the city and brilliantly showcases its philanthropic spirit.”

“It gives us at Procam International an immense sense of satisfaction and fulfillment to acknowledge the unique charity facet of the Standard Chartered Mumbai Marathon. The efforts and emotions of India Inc and the participants are creating ripples which have been harnessed by 269 NGOs. Over the last 10 editions the SCMM has raised in excess of 100 Crores and Procam International, SCMM and United Way are committed to raising the bar with every edition,” says Dilip Jayram, CEO, Procam International, the promoters of the Standard Chartered Mumbai Marathon.

Meera Mehta from the youngest dream champion said, “ I am very thankful , my Guruji has helped and inspired me in many ways. I learnt the joy of giving from my Guruji and I am passing the message to others. Initially I started out by giving away my birthday gifts and seeking help from my friends and relatives. This year , I have also taken help from social media websites and friends abroad who have helped me raised funds.

Pop singer Suneeta Rao from Population First “I have been associated with Laadli for many years now, and opportunities like the Mumbai marathon are a perfect platform for us to get our message out. It’s the generosity of the people around me who have helped me raise funds this year and I look forward to the race day.