Celebrating the magic of life and the sparkle of youth with the TCS World 10K Bangalore 2014

Running is all about celebrating life and youth. Mythical as this sounds, it actually arrests the process of ageing and let’s you function at your peak all the time. It provides you with a sense of independence while giving you the opportunity to steal away some “me” time in this mad and busy world.

This celebration would actually witness a physical manifestation in the form of the TCS World 10K Bangalore 2014 in Namma Bengaluru. The month of May is synonymous with the grandiose celebration that is the TCS World 10K. This event provides access to a world-class event to all runners – beginners, amateurs and elites alike.

This year, as the official Running Partner, Nike has also taken upon itself to use the opportunity to boost the number of younger people who take up running as a sport. With this in mind, they have introduced a special prize in the 15-24 age category. The top finishers in the men’s and women’s brackets in this category will be sent to an international location for an awesome race experience, which would be an excellent opportunity to expose our new generation of runners to an international arena and groom them to reach the same levels of dedication and excellence as they see around them.

As an avid and experienced runner myself, I have no hesitation in whole-heartedly championing the cause of the TCS World 10K. Utilising this opportunity and encouraging our peers, children, nephews and nieces to support this movement might actually be the best possible thing we’ll be doing all month!

Join the running movement and sign up for the open 10K in the TCS World 10K Bangalore 2014, since time is running out. Visit http://tcsworld10k.procamrunning.in/.