#2 VfL Bochum - 1997
Rayo weren’t the first to introduce the rainbow on their kit. And VfL Bochum in 1997 were spreading the love and the colour right across their range. Home, away and goalkeeper shirts all got the multi-coloured treatment.
Faber, who were the company that also ran the German national lottery, had been Bochum’s club sponsors for a while, but decided they needed to increase their visibility to maximise profits from shirt sales. Quite why they settled on a rainbow is unclear, but it certainly had the desired effect. It was the clubs’ most popular shirt in years.
What’s also remarkable about the kit is the machinations behind getting it made. It is unclear who actually manufactured the kit because there is no trace of their logo anywhere on the kit.
As with all kit sponsors, the company logo can only be a certain size so Faber made it look like they were the manufacturers and hence were able to splash their colours over at least a quarter of the shirt!