Most valuable sports brands

Modified Oct 15, 2014 16:31 IST

Teams across the world have a religious fan following which in turn increases the team’s brand value. However, there is a rider to it. Companies tend to sign big deals with teams that have been successful over a period of time. Several top teams hence strive for consistency which can mean a better chance at holding those trophies come the end of the season. It is a win-win situation for both brands and companies.

#10 Los Angeles Lakers

The 16-time NBA Champions signed a monster deal with Time Warner Cable for a period of 20 years worth $3.6 billion during the 2012-13 season.

Brand Value 2013: $145 million

Brand Value 2014: $254 million

#9 Boston Red Sox

The Red Sox won their eighth World Series title in 2013. All home games of Red Sox were sold out from May 15, 2003 to April 10, 2013.

Brand Value 2013: $237 million

Brand Value 2014: $260 million

#8 Los Angeles Dodgers

The Dodgers inked a $8.35 billion, 25-year deal with Time Warner Cable in 2014. It is the second-richest local television deal in baseball history.

Brand Value 2013: $225 million

Brand Value 2014: $279 million

#7 Bayern Munich

Bayern Munich had a terrific season last year winning five titles including the Champions League and the European Super Cup. The Bundesliga also signed a global television deal with 21st Century Fox.

Brand Value 2013: $203 million

Brand Value 2014: $287 million

#6 New England Patriots

The team has worked on making the stadium experience worthwhile for fans with Wi-Fi, a game day app called “Patriots Game Day Live” for season ticket holders. The fans also get to see all the match stats, fantasy football results and instant replays on their phones.

Brand Value 2013: $223 million

Brand Value 2014: $351 million

#5 Manchester United

Manchester United’s long-term kit deal with Adidas starts with the 2015-16 season. Adidas are paying the red devils an average of $130 million a year.

Brand Value 2013: $433 million

Brand Value 2014: $399 million

#4 Dallas Cowboys

The cowboys entered into an agreement with Hublot this year.

Brand Value 2013: $273 million

Brand Value 2014: $404 million

#3 F C Barcelona

22-time La Liga Champions added Beko as a shirt sponsor this July for a period of four years that averages close to $14 million a season.

Brand Value 2013: $361 million

Brand Value 2014: $438 million

#2 Real Madrid C F

2014 Champions League winners kit deal with Adidas is worth an average $41 million a year. It is the richest deal in sports history.

Brand Value 2013: $450 million

Brand Value 2014: $484 million

#1 New York Yankees

If there’s one team that has led the attendance for 12 consecutive years in the American league, it is the Yankees. The team has won 27 World Series titles and tops the list for the most valuable sports brand this year.

Brand Value 2013: $443 million

Brand Value 2014: $521 million