#3 Modern Day Corporate Empire
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Manchester United have become a modern day corporate monster. The club have carefully put in strategies, marketing the club brand and players to people especially focusing on youngsters across the globe. With well-catalogued fan clubs in major cities around the world, United have established itself as a major brand in football. Strong merchandising ties with Adidas and other retail stores worldwide have led the Red Devils to become a global name.
Inculcating a dream in the young minds to play for the club by setting up MU soccer schools and tournaments around the globe has helped the club reach an astounding young fan base. Sponsorship from global brands like Adidas, AON, Chevrolet, DHL, HCL have helped United in the marketing and growing on an even bigger scale. Also, being part of the most broadcasted league in the world - the English Premier League - has helped the club’s cause of becoming one of the most famous football institutions in the world.
According to the Deloitte Football Money League, Manchester United have been named the world’s richest club ending Real Madrid’s 11-year grasp at the top. United, who flexed their financial muscle by signing Paul Pogba for a world record fee of £89m in the summer, overtook Real Madrid and Barcelona despite the Spanish giants also enjoying growth.
Revenues generated by United in 2015-16 were a staggering €689.0m (£515.3), which was an all-time record for a football team. The stunning numbers lifted the Red Devils above both Real and Barcelona for the first time in over a decade.
