Start of a Revolution in college fitness/sporting activities
College students are the biggest source of untapped potential and unlimited energy reserves as they look to experiment and engage in activities that interest them. College sporting and fitness cultures still aren't as well developed in India as they are in other countries.
College Frenzy is a platform that can spark a revolution in terms of heightened interest in physical fitness and well-being across the nation. The competition will be broadcast on VH1, giving youngsters everywhere a chance to watch and get motivated and in turn work hard on their fitness and conditioning, thus helping the movement gain momentum.
Edited by Arvind Sriram