6. Usain Bolt
Brand Value 2013: $20 million
Brand Value 2012: $17 million
Usain Bolt is widely regarded as the fastest man on earth. Bolt holds the record for the fastest time in the 100 m sprint, at a lowly 9.58 seconds, beating his own previous record of 9.69 seconds. He is one of the most successful athletes in the history of athletics, for the number of medals that he has won so far in his career.
Bolt signed a deal with Puma that would pay him $10 million every year and which will continue to pay him $4 million even after his retirement.
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Edited by Staff Editor