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3. LeBron James
Lebron James
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Brand Value 2013: $27 millionBrand Value 2012: $26 million
LeBron James is a very popular NBA star who has won 2 NBA Championships and 4 NBA Most Valuable Player awards. Nicknamed “King James”, he has been selected to 9 All-Star NBA teams and he is Cleveland’s all time leading scorer.
The popularity of LeBron James is such that his number 6 Jersey for Miami Heat is the highest selling Jersey in the NBA, both in the United States as well as all over the world.
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