6. Reebok
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Brand Value 2013: $1.1 billion Brand Value 2012: $1.2 billion
Reebok has been one of the most recognisable sports brands in the world, and has been a subsidiary of Adidas since 2005, after the German company bought Reebok.
Reebok has been trying to build a niche market by getting into sponsorship deals with tough fitness groups like CrossFit and Spartan Race.
Edited by Staff Editor