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1. Super Bowl
Brand Value 2013: $464 million Brand Value 2012: $470 million
The Super Bowl is the championship game of the National Football League, and is played every year between the winners of the 2 conferences, National Football Conference and the American Football Conference. The Super Bowl is one of the most widely watched sporting events, even though most of its audience is from North America. The Super Bowl is only second to the final of the UEFA Champions League in terms of viewership.
For this year’s Super Bowl, CBS, the broadcasters of the event, charged as much as $3.75 million for a 30 second ad. Even though the tickets sold declined compared to last year, the ad revenue for the broadcaster saw an increase of 7%.
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Edited by Staff Editor
