Top 10 most valuable sports events

8. Daytona 500

Brand Value 2013: $98 million Brand Value 2012: $95 million

The Daytona 500 is a NASCAR Sprint Cup Series race that is a length of 500 miles, and held in Daytona, Florida, hence giving it the name. In the entire NASCAR calendar, the Daytona 500 is considered the most important race, as well as having the most prize money.

In the past 5 years, this edition’s Daytona 500 race was the highest rated, with a Nielsen rating of 9.9. It was also the most watched race in the past 5 years, with more than 16.7 million viewers.