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Brand Value 2013: $117 million Brand Value 2012: $113 million
The UEFA Champions League is a football tournament played among the top clubs in Europe. It is a competition that has qualifiers, group stages and 4 knockout rounds. Each team plays its rival two times, designated home and away matches. Only the final is single match affair.
According to the UEFA, the current sales cycle, which falls between 2012-2015, the revenue that would be generated would be more than $1.76 billion every year.
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